Jai Kisan was founded by Arjun Ahluwalia and Adriel Maniego with the aim of creating the first full-stack and seamless banking experience for rural individuals. A massive credit gap in the rural market, being meagrely served by informal moneylenders at exorbitant rates, inspired the need for change in how day-to-day banking was done by over 600 million people in India. Jai Kisan, as an organisation, holds customer empathy at the heart of our operations stemming from a first-hand understanding of rural value chains.